80/20 Entrepreneurial Humor from Planit Production and Lisa Almeida

Murray Wart

a high strung technical genius

Seymour

a giraffe with entrepreneurial vision .

The Cast of 80/20 by Jesse Barboza,

published weekly in Going Soul-o

Ally Kat

a feline with a flair for structure

Here are the earliest installments of the comic strip - Enjoy!

The story behind 80/20

After reading The E-Myth Revisited I was inspired to have my son, Jesse create these characters. They are intended to echo Michael Gerber's characterization of the three key roles of every business owner:

the entrepreneur - Seymour, a girafe with entrepreneurial vision

the manager - Ally, a cat with a need for order and talent for creating systems and structure

the technician - Murray Wart, a frog who is highly skilled at what he does. He relies on Ally's systems to help him deal with Seymor's unnerving flow of endless ideas.

Over time, they became my logo because they serve as a reminder of the need that every business owner has to continually seek balance among these key elements as they journey along the winding path towards achieving a business vision.

They are featured in a weekly comic strip called 80/20 found in my weekly e-zine. You can follow our friends as they carve their business niche when you subscribe to Going Soul-o.